Create Planners That Sell - Niche Down To Target Your Ideal Buyer

Planner Niche Sheet

Not getting sales for your planners? Do you think that planners are a saturated market?

Most planners on Amazon are just generic weekly or monthly planners. By niching down and targeting specific needs that people have, you can stand out from the competition and increase your sales.

Spice up your planner game by finding new niches to fill

With the help of my Planner Idea Sheet, you will be able to brainstorm and find new niche ideas to inspire you and make your planner stand out from the rest. You can create planners that are totally different from all the rest on the market and increase your sales with fresh ideas and inspiration. By finding the right niche, you can make more sales.

Think about what kind of planner to make before you start

Before you decide on what kind of planner to make, think about what kind of planner you would use for your business, your home, your work or your hobbies. What kind of planner would you buy? What kind of planner do you need?

Thinking about the content of a planner in terms of a ‘need’ is a great way to attract buyers and ensure that there is a demand for your planner. If you think of it in terms of something you personally need, then chances are you know a lot about the topic and you know exactly how your planner is going to help you.

Make a planner in a niche you know a lot about

This is the most important point: the planner needs to be helpful; it needs to have a purpose. If you know about the topic or subject of the planner, then you are much better placed to create a planner that is truly useful.

What if you don’t know the topic well?

If you can’t think of a topic that is helpful to you, you can still research a topic that interests you. For example, if you would like to make a dog walking planner, and you don’t even have a dog, you can still research the subject. Find out exactly what people who run a dog-walking business need. Do they need to plan their timetable? Do they need to find out if they have free time slots for new customers? Would they benefit from having their customer’s names and phone numbers in the planner?

It is very important that you research thoroughly so that you can truly create a helpful planner that people will use.

Undated planners vs. dated planners

The Planner Idea Sheet will help you find ideas. First of all, decide whether you want to make a dated or undated planner. Undated planners have the advantage of being evergreen. They can be started and used at any time. They can sell year after year, as they are not time-specific.

Dated planners are time-specific and help people plan the year. They can be daily, weekly, monthly or yearly planners. You could also make a planner for a specific time frame. For example, you could make a 30 day fitness planner to help people achieve a fitness goal in 30 days. So a planner doesn’t have to cover a whole year.

Using the Planner Ideas Sheet

You will find different types of planners on the ideas sheet. Every page will have a type of planner and a break-down of niches underneath. For example, the first page is about business planners. You can decide to make a general business planner, but you can niche down further to a business planner for a home-based business, or specifically target female entrepreneurs. You could make a business planner for a small business, rather than a large company. You can even niche it down to specific types of businesses, so think of a planner for a hairdressing business, or a cafe, or a cleaning business.

If you run a business yourself, you will know exactly what you need your planner to reflect. But you can also research a business and find out what exactly they need in a planner. What information do they need to track? Do they need to log any data? Would they prefer a monthly planner to a weekly one? These are all things you need to research thoroughly.

Finding the right keywords for your planner

By finding a niche for your planner you automatically have great keywords that you can use in your title, subtitle or 7 keyword slots on Amazon KDP. You can research your niche further to find out if there is a demand and how competitive the niche is. Don’t be afraid of competition if the planners in that niche are not getting great reviews. Reviews on your competitors’ planners can tell you a lot about what you can do to improve your own planners or even how to make them different and better than the planners already on Amazon. 

But you can also find niches that have little competition but a good amount of demand. Those are the ideal niches, but by no means the only ones you should target. You can still make profitable planners in competitive niches, as long as your planner brings something new to the table.

Watch the video below for more ideas on how to use the Planner Idea Sheet and I wish you happy book creating!

Planner Niche Sheet