Did you know that almost half of all books sold on Amazon are self-published? That’s a lot of books, and it means that there is a lot of competition out there. So, how can you make sure that your book stands out from the crowd? By using the right keywords! In this blog post, we will discuss why keywords are important for SEO and how to choose the right ones for your books.
Why are keywords so important?
When it comes to SEO, keywords are important for a number of reasons. First, they help your book appear in search results when potential readers are looking for books like yours. Second, they can help you rank higher in those search results, which means that more people are likely to see and purchase your book. And finally, keywords can give you valuable insights into what potential buyers are actually looking for.
What should you keep in mind when choosing keywords?
There are a few things to keep in mind when choosing keywords for your book. First, consider your audience. What terms will they be searching for? Try to use keyword phrases that are specific enough that they will bring up your book in the search results, but not so specific that there aren’t many people searching for them. Second, think about how popular the keywords are. The more popular the keywords, the more competition you’ll have for those terms. Finally, consider your book’s title and subtitle. These are important places where you can use keywords to help potential readers find your book.
What do customers type into the search bar?
One of the best ways to come up with keywords is to think about what potential buyers might type into the Amazon search bar when they’re looking for a book like yours. If you can’t think of any good keywords, try using a tool like Google AdWords Keyword Planner to get some ideas. Once you’ve come up with a few good keywords, add them to your book’s title and description in strategic places. Remember, don’t stuff your keywords! A few well-placed keywords will do the trick. Amazon will index the keywords in your title and subtitle, but not in the description. However, the description will be indexed by Google, so it’s important to use the right keywords there too.
By using the right keywords, you can help your book stand out from the crowd and attract more readers.
Are there any tools to help you choose the right keywords?
If you’re looking for a tool to help you find the right keywords for your book, look no further than Publisher Rocket. Publisher Rocket offers data from Amazon’s own search engine. This means that you can be sure that the keywords you’re using are the ones that potential readers are actually searching for.
In addition to giving you access to Amazon’s keyword data, Publisher Rocket also provides a number of other features that can help you with your self-publishing journey. With Publisher Rocket, you can track your book’s sales rank, get insights into your competition, and much more.
What are the highlights in Publisher Rocket?
Publisher Rocket helps you
- See what keywords shoppers type into Amazon and how often that keyword is being searched for
- Learn how much money the books that rank for a given keyword are making
- Find niche categories that fit your book
- Discover which categories will help you sell more books
- Find out how many sales you need to make in order to become a #1 bestseller
- Research your potential competitors to see their book cover, list price, number of pages, as well as their daily and monthly earnings
- Find hundreds of profitable keywords for your AMS book advertising campaign in under 10 seconds
- All future updates included for FREE
Ready to take your self-publishing business to the next level? Click here to try Publisher Rocket today!
How to research keywords manually
If you want to research keywords manually, there are a few things you can do. First, try thinking about what potential readers might type into the Amazon search bar when they’re looking for a book like yours.
You can also look at the titles and descriptions of similar books to see what keywords they’re using. This can give you some good ideas for keyword phrases that you may not have thought of before.
In this video I show you how you can research your keywords, without using paid tools, and it’s a method that I still use with great results:
By keeping these things in mind, you can choose keywords that will help your book stand out from the crowd and attract potential readers. So make sure you review your existing keywords, your self-published books will thank you for it.
Do you have any tips for choosing keywords? Share them in the comments below! And if you liked this blog post, be sure to share it with your friends! Thanks for reading!
Until next time, happy writing and creating!
*This post may contain affiliate links.
When i published my books with Lulu, I always made sure to include my most important keyword in my book’s title. They do give me another section where I can enter the meta data about the book, but I make sure to enter the keyword in the title to make it even easier for people to find my book.